With an insurmountable amount of information available at their fingertips — about products, brands, prices, competitive offerings, and more — customers today are more in‐charge than ever before. They want what they want, where they want it. Customer analytics lets you continue serving your existing customers, prevent attrition, and build stronger relationships, you need to offer them the right product, at the right time, through the right channel, using the right message.
Allied improves your customer analytics by empowering you to prep, blend, and analyze all your customer data from all channels and systems in a repeatable analytic workflow, and easily enrich it with integrated demographic, firmographic, segmentation, and geo‐spatial data, so you have a 360‐degree view of your customer.
Customer analytics using Allied, allows you to:
We help brands capture, collate, and enhance their knowledge of the customer. A task that requires dedicated and long term effort, and continual monitoring, it spans building the customer one view on existing data, adding imputed and derived variables, building in feedback and survey data, adding web and social data, and adding data from other sources in the enterprise.
Given the analytics and insight, we spot opportunities in the data that lend themselves to campaigns or other marketing action. In all of these we look to stay relevant with appropriate messages reaching the customer at the right time, long tail event triggered campaigns, campaigns that focus on relevance more than discounts and offers, testing of media-message-timing.